Content is the stuff people came for. It's the bread. Design is often the stuff that initially holds the attraction. It's the butter. Let's not forget the knife!
You probably know by now that a great UI (User Interface) can literally transform your project, product, business, into a success (or a failure). You might also know that your bottom-line is directly impacted by the quality of the design behind your user interface. Yes, of course. But do you know why, or how? Really?
Instant coffee, and instant page loads have at least one thing in common. But only one of these things will make you smile.
How do you measure the quality of the user experience induced by your design? How can you ensure the highest possible level of user satsifaction, in-turn, ensuring the success of the product/service? Still wondering how? Well then, it's time to "optimize".
